Advertising Campaign
Colleen Hoover is a famous romance novel writer. She had written a sequel to It Ends With Us called It Starts With Us. She wants to have a book signing event for her readers to come have their copy of the book signed. She wants to reach out to the young adults who are fans of Colleen Hoover. They are excited for Colleen's new book to come out and are willing to travel to Barnes & Noble at the East Towne Mall in Madison. The message that Colleen wants to get across to her audience is that she has a new book coming out. Most of her long time fans are very excited about this, so she wants to let them know that she is going to have a book signing to celebrate. The purpose is to sell the new book, It Starts With Us. The other purpose of this campaign is to get fans more connected with Colleen Hoover through the book signing. There will also be free bookmarks passed out to each person to gain more of a connection. The formats include an Instagram Post, a flyer, two bookmarks, and a standing banner.
